FBNQuest is the unified brand name for the Merchant Banking and Asset Management businesses of FBN Holdings Plc. We were tasked with the responsibility of managing the online presence of the brand using any digital driven technological product at our disposal.
Lead generation was a major challenge and after rigorous research, we were able to drive the #BuildingTogether campaign to meet the consumers' needs and achieve the brand's objectives. Based on the insights, we came up with a goal based strategy to reach the audience. We built an interactive website that spurs people’s interest to build and manage wealth using the interesting features of the website.
Using a wide range of interactive tools on the microsite, we showcased the product offerings of FBNQuest, it's unique features and how they can help users build wealth.
We understand that through every life stage, there is a need to meet a specific goal. FBNQuest is lending a helping hand using its financial expertise to help its customers meet their financial goals. By creating a user experience that relates to personal goals, we were able to elicit interest among our targets and generate leads for FBNQuest
Following our goal-based strategy, we were able to creatively communicate the personal goals of the TA and how FBNQuest can help meet their financial goal by building together. Creating a crisp creative and compelling text, we took on relevant social media platforms to engage with users, create awareness and generate leads.
When it comes to money, people’s attitudes differ. We used this insight to assess people’s personality as it relates to money spending, risk appetite and investment behaviour. We drew up a questionnaire to assess users and proffered solutions on how they can invest with FBNQuest Asset Management.
Everyone wants to be financially secure but not everyone can manage their money. We earn but sometimes end up ‘’being broke’’ because we can’t account for how the money was spent and how to meet their financial goals. With this, we created an interactive page on the site where people fill in what they spend money on and how much it could have generated if they invested that money. This game is making Nigerians manage spendings while they can invest their money and meet their financial goals with FBNQuest.