WADEX

Wadex is foreign exchange platform where sellers of Forex can connect with buyers and sell at a preferred rate. What brought us together was the need to create a plan that works for its branding, marketing and technological needs.

WADEX

Wadex is foreign exchange platform where sellers of Forex can connect with buyers and sell at preferred rate. What brought us together was the need to create a brand identity that works for its branding, marketing and technological needs.

The power of a brand’s identity

As a financial startup company with local roots, our branding for Wadex was for the purpose of creating an identity that sustains its professional view whilst resonating with the indigenous feel of the Nigerian market.

Our unique colour palette

We chose a colour that communicates sincerity amongst users. As a financial institution, we chose blue to make the Wadex brand trustworthy enough for people to carry out transactions.

Typography/Font Choice

Using the right Font can speak the brand’s message to its target consumers with precision. Wadex was able to get the right look and feel to its brand after some rigorous work.

The font was created for all the brand communication and official documents attached to the Wadex brand in other to create uniformity and unique identification of any of Wadex material